When FitFlop began in 2007 it was generally accepted that a shoe could not look good and feel great, especially after hours of wearing. FitFlops mission is to empower you to live an active and fulfilled life. They do this by creating the perfect shoe with a combination of biomechanics, comfort and fashion.
FitFlop work to bring comfort into every style, designing shoes that evenly distribute your body weight to create the comfiest shoe. As a brand they work hand to maintain their reputation, come and test them out yourself.